Pink Aurora Logo

ElectRon Electric

Project Info

Ron came to us for our 'Start Up Package', where we do branding and a website for an affordable price to help you set up your business and begin your online presence. He had trained to be an electrician and was starting his own business based in the Halifax area.

Ron came to us for our ‘Start Up Package’, where we do branding and a website for an affordable price to help you set up your business and begin your online presence. He had trained to be an electrician and was starting his own business based in the Halifax area. 

First, our graphic designer sat down and spoke to Ron about his thoughts on branding. Ron had the idea of cleverly using wordplay for the name of his business, putting electrics and Ron together, creating the name of a stable subatomic particle with a charge of negative electricity, found in all atoms and acting as the primary carrier of electricity in solids, AKA ElectRon. Our designer then incorporated this element into the branding, adding a little gold and a clear yet bold typeface to create and premium and sophisticated look.

Once our graphic designer had finished Electron’s branding, the project was passed over to our website designer. Ron wanted a modern and eye-catching website that was informative but relatively basic to enhance the user experience. The black, gold and white used in the logo gave us an excellent base for the direction to go with the website and are also great colours for modern sites. 

We aimed to keep the homepage as essential as possible to give it a minimalistic look but still give potential client’s everything they needed within the first page. Like the branding, we aimed to provide the site with a premium look, which was helped by the gold. Once Ron told us he was happy with the progress, we built the rest of the website with a matching feel. 

Ron now has a great website that reflects himself and his business. We optimised the website for SEO purposes, as Ron has also signed up for one of our SEO packages to help target Halifax and other local areas. 

 

Let's Get Started!

Get In Touch Today To Find Out How We Can Transform Your Online Space

Learn how we can help you with your project. Whether you have started a new business or are looking to rejuvenate your existing branding, we advise you today.