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Projects

The Join Project

The Join Project, a non-profit organisation, embarked on a journey with us here at Pink Aurora Digital to redesign their website. The previous website served as a hub for information, resources, and inspiration for people with learning disabilities, as well as their parents, carers, and social workers. However, it was time for a change. The website needed a redesign to modernise its aesthetic while maintaining its accessibility and user-friendliness. 

Projects

Apple Hygiene

Apple Hygiene is a family-run business based in Yorkshire that specialises in installing, supplying, and servicing sanitary units, nappy bins, and automatic air freshener units. They recognised the need to establish a strong online presence to reach a wider audience and enhance customer engagement. Their existing website did not effectively reflect their brand identity, leading them to come to us at Pink Aurora Digital.

Projects

Chance’s Tasty Takeaways

Chance’s Tasty Takeaways is a unique establishment in Tenerife that specialises in authentic English baked goods. With a black-and-white logo as the starting point, the challenge was to design a one-page website that not only reflects the essence of the business but also effectively engages users. The primary goal of the website design was to create a visually appealing and user-friendly experience that showcases Chance’s Tasty Takeaway’s fantastic food while providing essential information about the business and its menu.

Blog Posts

Reflecting on the Top SEO Tips of 2023

As we transition into 2024, we must reflect on the dynamic landscape of Search Engine Optimisation (SEO) and the strategies that defined success in the previous year. Here’s a recap of some of the top SEO tips that shaped 2023, providing valuable insights for the ongoing journey of digital marketers.

Blog Posts

Balancing Act: How to Manage SEO with a Busy Schedule

Maintaining a strong online presence through effective Search Engine Optimisation (SEO) is crucial for businesses and individuals alike. However, managing SEO can be a challenging task, especially when juggling a hectic schedule. Here are some practical strategies to help you keep up with your SEO efforts while maintaining a busy lifestyle.

Blog Posts

Mastering the Art of Call-to-Action Buttons in Web Design

Mastering the art of call-to-action (CTA) buttons is crucial for creating engaging and compelling user experiences. These buttons serve as the gateway to conversions, prompting users to take desired actions. Here are key strategies to enhance the effectiveness of CTA buttons in your web design.

Blog Posts

Typography Matters: Choosing Fonts for Readability and Style

Typography plays a crucial role in website design, influencing both the visual appeal and the overall user experience. The choice of fonts can impact readability, accessibility, and convey the intended style of your website. In this article, we’ll explore the significance of typography and provide insights on selecting fonts that strike the right balance between readability and style.

Blog Posts

The Art of Semantic SEO: How to Speak Google’s Language

Search Engine Optimisation (SEO) remains a crucial aspect of ensuring online visibility. With increasingly sophisticated search engines, understanding and leveraging semantic SEO has become essential for businesses aiming to thrive in the competitive online arena.

Blog Posts

SEO in the Metaverse: Boost Your Visibility in the Virtual World

The concept of the metaverse has taken centre stage. The metaverse, a collective virtual shared space, is evolving rapidly, offering new opportunities and challenges for businesses seeking visibility. In this digital realm, crafting a robust SEO strategy is imperative for virtual discoverability.